Driving Engagement: Crafting Clear and Compelling Guides for GEM Owners
GEM Electric Vehicle Shoot
Project Summary
As the project lead for the GEM electric vehicle shoot, I oversaw the production of eight owner's guide videos aimed at enhancing customer experience and vehicle understanding. This multifaceted project required collaboration with various teams, including scriptwriters, videographers, and technical experts, to ensure accuracy and clarity in the content.
The production process included:
Pre-Production Planning: Developed storyboards and scripts tailored to highlight key features and maintenance procedures for GEM electric vehicles.
Coordination and Logistics: Managed schedules, secured filming locations, and coordinated vehicle access to meet tight deadlines.
On-Set Direction: Directed video shoots to maintain visual consistency and ensure technical information was presented effectively.
Post-Production Oversight: Reviewed edits for accuracy, visual appeal, and alignment with brand guidelines.
The resulting videos covered topics such as vehicle operation, charging procedures, safety tips, and routine maintenance, providing GEM owners with an engaging and comprehensive resource. The project was completed on time and successfully met the client’s expectations for quality and educational value.